Why I Use Flodesk for Email Marketing (And Why I’ll Never Switch)

Written by The Raleigh Local

Welcome to The Raleigh Local, where local flavor meets big dreams! I’m Kelly Cain, a Raleigh-based marketing coach, content creator, and the voice behind @theraleighlocal. With a passion for storytelling, community building, and empowering entrepreneurs, I help small business owners in the Triangle area and beyond showcase their brands with clarity and confidence. Let’s create, connect, and build something amazing, together.

November 7, 2025

If you’re a business owner who’s been meaning to start an email list… this is your sign.
Seriously. Come sit with me. Let’s talk about why email marketing matters more than ever, and why Flodesk is the platform I recommend to clients, creators, and local business owners all the time.

Because building your business on social media alone?
That’s like building a house on rented land. The algorithm changes, engagement drops, and suddenly your reach disappears. Your email list, though? That’s yours. You own it. It goes where you go.

But here’s the thing no one tells you: Email marketing doesn’t have to feel overwhelming.
You don’t need complicated funnels or a degree in tech engineering. You just need a platform that makes it easy to show up consistently and beautifully, and that’s exactly why I use Flodesk.


What is Flodesk?

Flodesk is an email marketing platform designed for small business owners, creators, and brands who want:

  • Beautiful emails
  • Without the tech headaches
  • And without getting charged more as they grow

Most email platforms base their pricing on your subscriber count — which means the more your business grows, the more you pay.
Flodesk doesn’t do that.
Their pricing is flat rate and locked in, no matter how big your audience gets.

As someone who has scaled multiple digital brands and coached others through the same journey, this is a big deal.


Why I Fell in Love with Flodesk

Let’s be honest, email platforms can be… not cute.
Clunky. Overwhelming.

Flodesk is the opposite.

Here’s what I love about it:

FeatureWhy It Matters
Drag-and-drop designerMakes your emails look like a brand, not a school newsletter.
Unlimited subscribers + unlimited sendsYou can grow without constantly checking your bill.
Easy automation + workflowsSave time, welcome new subscribers, nurture your people while you sleep.
Landing pages and opt-in formsBuild your list even if you don’t have a website yet.

Plus: it’s genuinely fun to use.
And if you enjoy something, you’re way more likely to actually stick with it.


Who Flodesk is Perfect For

If you’re:

  • A small business owner
  • A content creator
  • A service provider
  • A local business wanting to stay connected with customers
  • Or someone building a brand you care about

Then email marketing is where your relationship-building and sales magic happens.

Social is where people discover you.
Email is where they trust you.

And trust is what grows your business.


Get 50% Off Your First Year + Lock in Unlimited Pricing

Flodesk is currently offering 50% off your first year, and the ability to lock in their unlimited pricing before 11/28 by using my promo and discount code for Flodesk.

That means:

  • Your cost stays the same forever
  • Even as your list grows into the thousands

That’s the kind of proactive business move your future self clinks a glass of champagne over. 🥂

Here’s my link to get the discount:
👉 https://flodesk.com/c/KELLYCAIN

(Yes — it’s an affiliate link, which means I may earn a small commission. It doesn’t cost you anything extra. And I only recommend tools I genuinely use and love.)


Final Thoughts on Flodesk

Starting your email list doesn’t have to be stressful.
You don’t need everything perfect. You just need to begin.

Write one email a week.
Share your story.
Share your wins and what you’re learning.
Invite your audience closer.

Because the people who are meant for your business?
They want to hear from you.

And with Flodesk, showing up becomes simple, repeatable, and actually enjoyable.

👉 Get 50% off and lock in unlimited pricing:
https://flodesk.com/c/KELLYCAIN

Your business is going to thank you.

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